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Tell us about
your startup.

The accuracy of your report depends directly on the accuracy of your inputs. There are no right or wrong numbers - only honest and dishonest ones.

About 10 minutes to complete

Section 1 of 5 - The basics 20%
01 / 05
Startup context
Your stage and operating time calibrate how we benchmark your results. An 18-month-old SaaS is measured against different expectations than a 4-month consumer app. Choose based on reality, not aspiration.
Choose where your startup really is today.
Example: If you have a product but only a few paying users, choose MVP / just launched or Early traction.
Count from when serious building started, not only the legal company date.
Example: If the team started building 8 months ago, enter 8.
months
02 / 05
Traction & growth
Growth rate alone is misleading. We look at users, growth rate, and retention together - because fast growth with poor retention signals a structurally different system than slow, sticky growth.
Count users active in the last 30 days, not total signups.
Example: If 120 people signed up but only 35 used it this month, enter 35.
How much revenue changed compared with last month.
Example: Last month $10,000 and this month $12,000 = 20.
% / month
How many users are still active 30 days after they first used your product.
Example: If 100 users joined and 45 came back after 30 days, enter 45.
out of 100
03 / 05
Revenue & finances
Revenue, burn, and runway model your operational stability and stress response. This section has the highest impact on report accuracy.
A note on honesty: We don't share your data with anyone. Overstating revenue or understating burn makes your report less accurate - and less useful to you.
Money actually received this month.
Example: If customers paid $8,000 this month, enter 8000. Pre-revenue: enter 0.
$
Total money your company spends each month.
Salaries, tools, office, ads, hosting, and other monthly costs.
Example: 15000.
$
How many months your cash can last at current spend.
Example: $60,000 cash ÷ $10,000 burn = 6 months.
months
Average total revenue from one customer over their lifetime with you.
Example: If avg customer pays $50/month and stays 6 months → LTV = $300.
$
Average cost to acquire one paying customer (ads + sales + marketing).
Example: If you spent $1000 last month and got 10 customers → CAC = $100.
$
04 / 05
Team & market
Team size is a proxy for execution capacity. Competition level affects how much structural strength you need to hold your position.
Count founders and full-time employees only.
Example: 2 founders + 3 employees = 5. Do not count advisors.
Rate how crowded the market is with direct competitors.
Example: Many funded companies solving the same problem = 4 or 5.
05 / 05
Delivery
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Founder Diagnostic
$500
Diagnostic - delivered in 72h
🔒 Data is not stored or shared 📄 Report opens instantly in new tab 🖨 Print → Save as PDF from report page
Select your plan
Founder Diagnostic$500
Diagnostic - delivered in 72h
What's included
  • System understanding across 8 dimensions
  • Primary constraint identification
  • Mechanism analysis
  • Scenario simulation
  • Follow-up support
Investor Brief$900
Decision-grade investor lens
What's included
  • Everything in Founder Diagnostic
  • Decision framing - invest / hold / pass
  • Risk lens - structural fragilities
  • Conviction signals - what to trust vs question
  • Investor-style executive summary
Your inputs are used only to generate your report. We don't store or share your data. No subscription. No auto-renewal.
Questions? [email protected]